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Business intelligence (BI) helps administrators to make their decisions based on reality, not speculation, and by applying an effective strategy to gain optimized performance at the right time.

Organizations generally deal with a large amount of data and information about their subsidiaries that are stored in various databases in a variety of forms. In summary, the problems organizations encounter with their data are as below:

  • Lack of access to historical information, in the process of performance control
  • Impossibility to control the accuracy of data received from subsidiaries
  • Lack of integrated information (Data is received from various parts of each subsidiary and in various forms)

Importance of Business Intelligence

Nowadays, in a competitive environment, power is to have the right in the right time. Awareness of market demand, customer requirements, internal conditions of the organization, and determination of the business area is prerequisites for decision making, and only business intelligence could provide an accurate understanding of environmental changes.

Contemporary economic conditions show organizations are increasingly using information resources. In today’s decision making, access to information is essential, and organizations must move towards the development of performance indicators in their area of business since they can take a realistic approach to business operations, customers, suppliers, and more.

Five essential steps to gain business intelligence

At this phase, decide what you want to know? By answering this question will lead to know the organization’s needs for making key business decisions. In different departments of each organization, there are different questions for managers, and there are different criteria for performance evaluation, all of what need to be identified.

Most organizations have different systems and data sources, and even produce separate applications that have led to different data sources. These data sources can include data from different databases or projects records, plans, actions, financial documents, instructions, or information available on the organization’s software. In line with the implementation of the business intelligence process, these data should be loaded in the analytical database.

At this phase, we do extraction, transformation and data loading. During the ETL process, the data is extracted from several types of data resources, such as databases, text files, legacy systems, and spreadsheets, to convert into compatible information in a certain format which stores in data warehouse.

An analytical database or data warehouse is considered as the cornerstone of any business intelligence solution. Data warehouse is responsible for keeping all data from the database after organizing and homogenizing. These processed data is then served to the decision makers and analysts through the ultimate tools such as dashboards or applicable reports.

A well-designed data warehouse must take into account the current and future needs of the user and be optimized at the same time for fast and interactive access. Also, the data warehouse must be flexible enough to protect the rapid growth of data and changes within the organization. In fact, the data warehouse is a collection of information that is appropriately designed to perform data analysis based on various parameters.

Implementing this phase allows users and administrators to access data within the data warehouse.

A managerial dashboard is a tool used by indicators, reports, and charts that managers can observe the performance of the organization at any time. Dashboards are a set of functional indicators (PIs), key performance indicators (KPIs), and other information related to the organization. KPIs are essentially indicative of organization success in achieving strategic goals.


  • Advanced Analytics to Achieve Better Decisions
  • More Accurate Reporting and Planning
  • Intuitive Drag-and-Drop Report Generator Needless to Coding Knowledge
  • Effectively Translate Company’s Strategy into Meaningful KPIs
  • Reduce Costs and Create Value by Gaining Information at the Right Time
  • Increase the Speed of Processing Reports
  • Accelerate Return-On-Investment and Turning Data into Revenue
  • Flexibility in Generating Various Reports Required by Users

We help organizations in a variety of areas, including:

  • Sale
  • Financial
  • Customer Services
  • Supply Chain Management
  • Marketing
  • Human Resources
  • Distribution Planning







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